|
AUDIENCE
PROFILE* |
|
|
|
GENDER
|
|
|
ANNUAL
HOUSEHOLD INCOME
|
|
|
Males
|
54%
|
|
Less than
$30,000
|
4%
|
|
Females
|
46%
|
|
$30,000 -
$49,999
|
16%
|
| |
|
|
$50,000 -
$75,000
|
22%
|
|
MARITAL
STATUS
|
|
|
More than
$75,000
|
59%
|
|
Married
|
69%
|
|
|
|
|
Not Married
|
31%
|
|
|
|
| |
|
|
PROFESSIONS
|
|
|
PLACE OF
RESIDENCE
|
|
|
Owner/Operator/Proprietor
|
35%
|
|
Own
|
75%
|
|
Executive
|
33%
|
|
Rent
|
25%
|
|
Managerial
|
23%
|
| |
|
|
Labor
|
8%
|
|
NUMBER
IN HOUSEHOLD
|
|
|
|
|
|
1-2 People
in Household
|
86%
|
|
HIGHEST
LEVEL OF EDUCATION
|
|
|
3-4 People
in Household
|
12%
|
|
Post
Graduate Degree
|
17%
|
|
5+ People
in Household
|
2%
|
|
Graduate
Degree
|
38%
|
| |
|
|
Undergraduate
Degree
|
30%
|
|
HOUSEHOLD
AMENITIES
|
|
|
Some
College
|
13%
|
|
1 Car
|
31%
|
|
Up to High
School
|
2%
|
|
2+
Cars
|
69%
|
|
|
|
| |
|
|
LISTENING
HABITS
|
|
|
1 Computer
|
39%
|
|
In the Car
|
91%
|
|
2+
Computers
|
49%
|
|
At Home
|
70%
|
| |
|
|
At Work
|
21%
|
|
Internet
Access from Home
|
88%
|
|
|
|
|
Cable or
Satellite TV from Home
|
59%
|
|
1–3 Hours
Daily
|
51%
|
| |
|
|
4-6 Hours
Daily
|
34%
|
|
HOUSEHOLDS
WITH CHILDREN UNDER
18 YEARS OF AGE
|
|
|
|
|
|
12%
|
|
AM Daypart
|
66%
|
| |
|
|
Midday
Daypart
|
43%
|
|
ADULT
AGE PROFILE
|
|
|
PM Daypart
|
59%
|
| Adults
18-24 |
0% |
|
Nighttime
Daypart |
13% |
| Adults
25-34 |
13% |
|
Around
the Clock |
8% |
|
Adults
35-44
|
6%
|
|
Weekends
|
66%
|
|
Adults
45-54
|
40%
|
|
|
|
|
Adults
55-64
|
33%
|
|
MEMBERSHIPS
|
|
|
Adults 65+
|
8%
|
|
Rotary Club
Members
|
15%
|
| |
|
|
Professional
Associations
|
38%
|
|
FEMALE
AGE PROFILE
|
|
|
Political
Associations
|
9%
|
| Females
18-24 |
0% |
|
Business
Associations |
21% |
| Females
25-34 |
25% |
|
Recreational
Club Members |
28% |
|
Females
35-44
|
8%
|
|
Other
Clubs/Memberships
|
21%
|
|
Females
45-54
|
29%
|
|
|
|
|
Females
55-64
|
29%
|
|
ATHLETIC
ACTIVITIES
|
|
|
Females 65+
|
8%
|
|
Tennis
|
17%
|
| |
|
|
Scuba
Diving & Snorkeling
|
43%
|
|
MALE AGE
PROFILE
|
|
|
Hiking
|
45%
|
|
Males 18-24
|
0%
|
|
Golfing
|
11%
|
|
Males 25-34
|
4%
|
|
Swimming
|
45%
|
|
Males 35-44
|
4%
|
|
Health
Fitness Club
|
26%
|
|
Males 45-54
|
50%
|
|
Other
Athletic Activities
|
26%
|
|
Males 55-64
|
36%
|
|
|
|
|
Males 65+
|
7%
|
|
|
|
|
|
|
*Statistics
as of May 27, 2003, based on results from online
survey of listeners conducted by WVGN 107.3FM
|
|
|
|
|
|
|
Pledge
Now | About Us | Program
Guide | Underwriting | Contact
Us
Copyright © 2004 WVGN 107.3FM |
|
|
